Question : The Indian Space Research Organisation on July 29 formally launched its theme-based merchandise programme. What will be customised ISRO-theme based products ?
a. Gadgets
b. FMCG products
c. Home appliances
d. T-shirts, toys etc
Ans. d.
Related facts —
- The Indian Space Research Organisation on July 29 formally launched its theme-based merchandise programme.
- For this purpose ISRO has selected the first batch of nine registered ISRO merchandisers.
- Customised ISRO-theme based products will be T-shirts, toys etc.
- Objective —
- Customised ISRO-theme based products can play a ‘game- changing’ role in creating awareness and kindling interest of the students, children and public, in the domain of space science & technology, propagating the achievements and laurels that ISRO brings to the nation.
- The merchandise programme has not been rolled out with a commercial interest; rather, the intent is outreach and creating awareness through common products such as toys, Do-it-Yourself kits and T-shirts, among others, which kindle curiosity and serve as “reminiscence” of ISRO success.
- Registered ISRO merchandisers —
- The registered ISRO merchandisers as on date are Ankur Hobby Centre (Gujarat), Black White Orange Brands Private Ltd (Maharashtra), Indic Inspirations India Private Ltd (Maharashtra), Dhruva Space Private Limited (Telangana), EENGN Private Ltd (Tamil Nadu), Imagic Creatives Private Ltd (Karnataka), Touchstone Enterprises Private Ltd (Karnataka) and Mankutimma Studios Private Ltd (Karnataka) and Specific Impulse Technologies Private Ltd (Punjab).
By — Pankaj Pandey.