Question: Name the firm which has been appointed as a consultant by the Indian Railway to harness the advertising potential of trains and railway stations?
(a) TCS
(b) Tech Mahindra
(c) Wipro
(d) Ernst & Young (EY)
Ans (d)
Related facts:
- On 8 March 2016 Indian Railway appointed Ernst & Young (EY) as a consultant to harness the advertising potential of trains and railway stations.
- EY is a global leader in its Assurance, Tax, Transaction and Advisory services.
- Ernst & Young is a multinational professional services firm, Its headquarter is in London, United Kingdom.
- This is the first time in the country that a large-scale project to identify and leverage pan-India advertising opportunities has been initiated.
- This move aims to enhance revenue through non-fare box route.
- EY will identify assets and pricing strategy across 7000 stations for the purpose of advertising.
- Initial estimates have indicated an advertising potential on Railways in excess of Rs. 5000/- Crores over the next few years.
- It will help in creating a neutral assessment on the return of investments by advertisers in this medium.
- It will also help in developing packages meeting specific demographic and geographic needs ensuring ease of business to advertisers and increased transparency and accountability.
Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=137427
http://www.thehindu.com/todays-paper/tp-business/railways-appoints-ey-to-mop-up-rs-5000-crore-ad-revenue/article8328761.ece
http://www.railnews.co.in/ernst-young-appointed-as-consultant-to-tap-advertising-potential-of-indian-railways/