Question Which market research firm publishes ‘Most – desired brands list’ and which brand topped this list ?
a. TRA Research ; Dell
b. RNB Brand Research ; Apple
c. TNS Best Brand Report 2021 ; IBM
d. None of the above
Ans. a.
Related facts —
- MDB 2021(India’s most desired brands 2021) report released on July 2021.
- It is a syndicated research by “TRA Research”(a market research firm).
- According to the report Dell tops most-desired brands list.
Key points —
- Chinese smartphone maker Xiaomi’s ‘Mi’ has emerged as the second-most popular brand.
- While the LG Televisions has emerged as the third one and the rival Samsung TV has ranked at the fourth position.
- Apple’s iPhone has been ranked as the fifth most-desired brand, down three positions from the previous ranking of 2020.
- Samsung mobile phone, which was a four-time leader, has now fallen by seven ranks to take eighth rank in the latest report.
- MDB 2021 has ranked 1000 brands. Of which the top ten are given below —
| MDB 2021 | MDB 2020 | Rank Diff. | Brand Name | Super Category | Category |
| 01 | 06 | 05 | Dell | Technology | Laptops |
| 02 | 12 | 10 | MI | Gadgetry | Mobile Phones |
| 03 | 15 | 12 | LG | Consumer Electronics | Telivisions |
| 05 | 02 | -03 | Apple iPhone | Gadgetry | Mobile Phones |
| 06 | 33 | 27 | Oppo | Gadgetry | Mobile Phones |
| 07 | 29 | 22 | LG | Consumer Electronics | Refrigerators |
| 08 | 01 | -07 | Samsung | Gadgetry | Mobile Phones |
| 09 | 04 | -05 | Sony Entertainment Telivision | Media – TV | Hindi – Gec |
| 10 | 23 | 13 | Vivo | Gadgetry | Mobile Phones |
| 04 | 07 | 03 | Samsung | Consumer Electronics | Telivisions |
- There are 29 categories in the top-50 showing a diverse consumer choice. However, mobile phones are the most-desired category with nine entrants, followed by laptops and televisions (four brands each).
By — Pankaj Pandey.