Programme to promote breastfeeding launched

Health Minister launches MAA programme to promote breastfeeding

Question: Who is the Brand Ambassdor of MAA (Mothers Absolute Affection), a flagship programme to ensure adequate awareness is generated among masses, especially mothers, on the benefits of breastfeeding?
(a) Diya Mirza
(b) Madhuri Dixit
(c) Riya Sen
(d) Saina Nehwal
Ans: (b)
Related facts:

  • On 05 August 2016 J P Nadda, Union Minister of Health and Family Welfare has launched the MAA (Mothers Absolute Affection).
  • It is a flagship programme to ensure adequate awareness is generated among masses, especially mothers, on the benefits of breastfeeding.
  • Bollywood actress Madhuri Dixit has been selected as the Brand Ambassdor of this programme.
  • It should be known that Madhuri Dixit is also the brand ambassador of the ‘Beti Bachao, Beti Padhao campaign.

Reference:
http://unicef.in/PressReleases/416/Health-Minister-launches-MAA-programme-to-promote-breastfeeding
http://pib.nic.in/newsite/PrintRelease.aspx?relid=148531