Question: Recently Ministry of AYUSH and Advertising Standards Council of India signed a MoU for which of the following purpose?
(a) Quality Improvement
(b) Commercialization
(c) Co-regulate misleading advertisements
(d) None of the above
Ans: (c)
Related facts:
- On 20 January 2017 Ministry of AYUSH and Advertising Standards Council of India signed MoU to co-regulate misleading advertisements in the AYUSH sector?
- The MoU was signed by Advisor (Ayurveda), Ministry of AYUSH Dr, Dinesh Chan Katoch and Chairman, ASCI Shri Srinivasan K Swamy in the presence of Secretary AYUSH Shri Ajit M Sharan at New Delhi.
- This will help in resolving the cases of misleading advertisements with respect to Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy drugs, treatments and related services, ASCI will comprehensively monitor these advertisements across print and electronic media.
- ASCI have been given a self-monitoring mandate by the Ministry of AYUSH to identify potentially misleading advertisement in the AYUSH sector and process complaints through its Consumer Complaints Council (CCC).
- The Ministry of AYUSH will also redirect complaints against misleading advertisements they receive, to the ASCI, which will be reviewed using ASCI’s code and guidelines.
Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=157548
https://twitter.com/PIB_India/status/822437050531987457
https://twitter.com/moayush/status/822443923222228993
https://ascionline.org/images/pdf/press_release_min_of_ayush_asci_mou.pdf