‘Mera iMobile’, India’s first mobile banking application

ICICI Bank announces launch of ‘Mera iMobile’, India’s first mobile banking application for rural customers

Question: Which of the following bank has announced the launch of a mobile banking app called ‘Mera iMobile’?
(a) HDFC Bank
(b) ICICI Bank
(c) Citi Bank
(d) Canara Bank
Answer- (b)
Related facts:

  • On March 20, 2017, ICICI, India’s largest private sector bank announced the launch of a mobile Banking app ‘Mera iMobile’ to strengthen digitalization in rural areas.
  • This unique mobile app is India’s first app which will allow to access banking services as well as information on agri services.
  • It can be downloaded by ICICI Bank customers as well as by non-customers.
  • This app is available in 11 different Indian languages.
  • ‘Mera iMobile’, allows users in rural areas to avail as many as 135 services.
  • The list of services includes Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to Self-Help Groups (SHGs).
  • ‘Mera iMobile’ is the only banking app to provide these value added services in one single app for the rural customer.

Related links:
https://www.icicibank.com/aboutus/article.page?identifier=news-icici-bank-announces-launch-of-mera-imobile-indias-first-mobile-banking-application-for-rural-customers-20172003132128690
http://economictimes.indiatimes.com/industry/banking/finance/banking/icici-bank-launches-new-app-for-rural-customers-with-features-for-agri-services-and-agri-credit/articleshow/57730729.cms