Mahila e-Haat

Maneka launches 'Mahila E-HAAT' in Delhi

Question: On 7 March 2016 “Mahila e-Haat”, an online marketing platform for women has been launched by Smt Maneka Sanjay Gandhi at-
(a) Patna
(b) Varanasi
(c) New Delhi
(d) Lucknow
Ans (c)
Related facts:

  • On 7 March 2016 the Minister of Women and Child Development, Maneka Sanjay Gandhi launched “Mahila e-Haat”, an online marketing platform for women in New Delhi.
  • It objective is to strengthen the financial inclusion of women entrepreneurs by providing continued support to their creativity.
  • Mahila E-Haat is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs.
  • It is estimated that 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself.
  • It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives of Prime Minister, Shri Narendra Modi.
  • The Mahila e-Haat portal can be accessed at http://mahilaehaat-rmk.gov.in

Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=137415
http://www.livemint.com/Politics/MoreGQJvezEut9Q9A7qM1L/Digital-marketing-platform-Mahila-eHaat-launched-for-women.html
http://timesofindia.indiatimes.com/tech/tech-news/Government-launches-E-haat-website-to-promote-women-entrepreneurs/articleshow/51303532.cms