Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana launched

Lucky Grahak Yojana & Digi-dhan Vyapar Yojana

Question: When did the Government of India had launch Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana in order to promote digital payment methods?
(a) 20 December 2016
(b) 23 December 2016
(c) 25 December 2016
(d) 15 December 2016
Ans: (c)
Related facts:

  • On 25 December 2016 Government of India launched Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana in order to promote digital payment methods.
  • The schemes are aimed at encouraging people to move towards significantly higher usage of digital transactions through the offer of incentives.
  • Winners will be selected on a daily and weekly basis under the Lucky Grahak Yojana and weekly basis under the Digi-Dhan Vyapar Yojana respectively.
  • Under the Lucky Grahak Yojana, 15,000 consumers will get Rs. 1,000 each daily; the weekly prizes will be worth Rs. 1 lakh, Rs. 10,000, and Rs. 5,000, and will be distributed between 7,000 consumers.
  • The mega draw on April 14 will have prizes of Rs. 1 crore, Rs. 50 lakh, and Rs. 25 lakh. The government will announce total of 100 winners for USSD payments, 1,500 winners each for UPI and AEPS transactions, and 11,900 winners for RuPay.
  • Under Digi Dhan Vyapar Yojana 7,000 merchants per week stand to win rewards of Rs. 50,000, Rs, 5,000, and Rs. 2,500 each week from December 25, 2016 to April 14, 2017.
  • The mega draw, which will take place on April 14, will have rewards worth Rs. 50 lakh, Rs. 25 lakh, and Rs. 5 lakh.
  • The draws for these events will take place in100 different cities around India, in an event at each of these cities where DigiDhan Mela will also be organised.
  • NITI Aayog, along with the National Payments Corporation of India (NPCI) as its implementation partner, launched the two major schemes – Lucky Grahak Yojana for consumers and Digi-Dhan Vyapar Yojana for merchants.
  • In order to participate in Lucky Grahak Yojana and Digi Dhan Vyapar Yojana, one needs to make digital payments through either of the following modes: UPI (Unified Payment Interface), RuPay, AEPS (Aadhaar Enabled Payment System), and USSD (Unstructured Supplementary Service Data).
  • Those who use other cashless payment modes, such as e-wallets, debit and credit cards, will not be eligible for the Lucky Grahak Yojana and Digi Dhan Vyapar Yojana rewards.
  • Also, to be eligible for the Lucky Grahak and Digi Dhan Vyapar Yojana rewards, one must make transactions between Rs. 50 and Rs. 3,000.
  • Those who make purchases above Rs. 3,000 will not be eligible for the rewards in this scheme.

Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=155833
https://digidhanlucky.mygov.in/
http://pib.nic.in/newsite/PrintRelease.aspx?relid=155801
http://www.niti.gov.in/writereaddata/files/presentation_digital%20payment%20promotion%20hindi.pdf
http://gadgets.ndtv.com/internet/features/lucky-grahak-yojana-digi-dhan-vyapar-yojana-how-to-check-if-you-won-1642099
http://ddinews.gov.in/Home%20-%20Headlines/Pages/digidhanyojna.aspx