Question: Ruchi Soya Industries Limited, India’s leading Agri and Food FMCG company in association with which of the following Bank launched ‘Kisan Kalyan Ayojan’?
(a) Punjab National Bank
(b) United Bank of India
(c) State Bank Of India
(d) Central Bank of India
Ans:(c)
Related facts:
- On 5 December 2016 Ruchi Soya Industries Limited, India’s leading Agri and Food FMCG company in association with State Bank of India (SBI) launched of ‘Kisan Kalyan Ayojan’.
- It is an initiative aimed at supporting farmers in availing the benefits of digital banking post demonetization.
To mark the launch of ‘Kisan Kalyan Ayojan’, a farmer awareness seminar was conducted which was attended by close to100 farmers and agricultural labors. - Ruchi Soya and SBI’s Kisan Kalyan Ayojan initiative will help the farmers by opening of bank accounts of farmers/agricultural labors, procuring produce directly from farmers at the right price, ensuring farmers receive their payment immediately through internet banking, maintaining banking helpdesks for farmers coming to sell off their produce in mandis and educating farmers on the banking process through awareness seminars.
- Ruchi Soya is associated with 10 million farmers across the country through crops like soybean, mustard and palm.
- Indore based Ruchi Soya is India’s leading Agri and Food FMCG company with a turnover of USD 4 billion.
Reference:
http://www.ruchisoya.com/PressRelease05122016.pdf
http://www.business-standard.com/article/news-ani/ruchi-soya-launches-kisan-kalyan-ayojan-in-partnership-with-sbi-116120500579_1.html