Question: NXT Digital brand name HITS platform has been launched by which group?
(a) Reliance Group
(b) Tata Group
(c) Hinduja group
(d) Bharti Group
Ans (C)
Related facts:
- On 16 September 2015 Corporate Affairs and Ministry of Information & Broadcasting today launched the Head and In The Sky (HITS) digital platform initiative, under the brand name NXT DIGITAL promoted by Hinduja Group.
- This would provide viewers access to over 500 television channels of their choice – international, national, regional and local; besides a host of other services like e-applications and TV everywhere.
- Customers in Andhra Pradesh, Telangana, Maharashtra, Punjab and Karnataka will now have greater access to channels of their choice with other states soon joining in.
- The platform is expected to give a fillip to the Digital India initiative and Make In India mission.
- The NXT DIGITAL Broadcast Centre is a state-of-the-art next-generation MPEG-4 facility that has been designed and purpose-built to provide a variety of services to the cable distribution fraternity and their customers all across India.
- Through NXT DIGITAL’s uniquely designed and assembled COPE (Cable Operators Premises Equipment), Digitalizing of Indian cities and the space of broadcast distribution would help India register quantum growth.
- Head-and-in-the-sky (HITS) platform to distribute a satellite communication. It was introduced in India in November 2009.
Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=126954
http://digitalindiamib.com/hits.pdf
http://economictimes.indiatimes.com/industry/media/entertainment/media/hinduja-ventures-to-invest-rs-5000-crore-in-digital-space/articleshow/48989469.cms
http://www.businesstoday.in/current/corporate/fm-arun-jaitley-hits-service-hinduja-pegs-outlay-rs-5k-cr/story/223821.html