Question: Recently ICICI Bank announced a partnership with which of the following social networking site to provide customer care support features to benefit customers?
(a) Flok
(b) Facebook
(c) Whatsapp
(d) Twitter
Ans:(d)
Related facts:
- On 27 December 2016; Twitter and ICICI Bank announced a partnership that is aimed at integrating additional digital customer care support features to benefit the customers.
- It will provide direct online response to their queries and feedback in real-time, Twitter said in a statement.
- ICICI Bank is the first bank in India to implement this new features by Twitter account @ICICIBank_Care for social customer care.
- ICICI Bank (Industrial Credit and Investment Corporation of India) is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra, India, with its registered office in Vadodara.
- In 2014, it was the second largest bank in India in terms of assets and third in term of market capitalisation.
- Twitter has introduced the following new customer care features for businesses: Display a ‘Message’ button on their profile for customers to send a Direct Message, Indicate to customers that the business provides support on Twitter, Guide users from a public conversation to a private message with one button, Get instant Customer Feedback after a service interaction.
- To avail the above facility one should have twitter account.