WoWakening Campaign Launched For Survivors

WoWakening Campaign Launched For Survivors

Question:-Recently WoWakening campaign was launched for …
(a) Acid attack survivors.
(b) Terrorist incident survivors.
(c) Victims of social discrimination.
(d) None of the above.
Answer: (a)
Related facts:-

  • On August 09, 2017, Lateral Sutra, an integrated marketing communications company, in association with Acid Survivor Foundation Indialaunched a social initiative; WoWakening: A face to lost identity.
  • The month long campaign is dedicated to the lives and courage of acid attack survivors in India.
  • The campaign is designed to work on a sustainable model through various mediums wherein social media and digital platforms play the most important role.
  • The initiative will include activities such as a crowd funding exercise in association with Catapoolt and Desired Wings, a photo-essay on the lives of the survivors.

Resource links:
http://www.thedrum.com/news/2017/08/09/lateral-sutra-announces-social-initiative-acid-attack-victims