Question:A SUPER APP is a platform developed by a company offering various services under one umbrella. Which group is planning to launch an all-in-one super app by early next year?
(a) Reliance
(b) Wipro
(c) Infosys
(d) Tata
Answer:(d)
Context:
- Tata Group is planning to launch an all-in-one super app by early next year. The omnichannel digital platform, expected to bring together all the consumer-facing businesses of the group, is likely to be developed by the newly formed entity Tata Digital.
- Facts:
- A super app is a platform developed by a company offering various services under one umbrella.
- For example, China’s WeChat, which started out as a messaging app, expanded into payments, cabs, shopping, food ordering, cab services to become a super app.
- A physical world comparison of a super app would be a mall, which allows retail space to various brands and shops across businesses and verticals.
- Who makes super apps? Typically, companies that have a slew of services and products to offer tend to consolidate these offerings into a super app.
By: Arpit Mishra
Link:
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