Question: Which of the following statement are correct?
i) SARAS Aajeevika Mela is an initiative under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY – NRLM).
ii) The objective of the initiative is to bring the rural women SHGs – Self Help Groups under one platform.
a)only i
b)onlyii
c) i and ii both
d) none
Ans: c
Context
- Recently, the Union Minister for Rural Development inaugurated Saras Aajeevika Mela 2021 at Noida Haat.
Facts
- SARAS Aajeevika Mela is an initiative under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY – NRLM).
- It is a programme to transform rural India in general and the lives of rural women in particular.
- The objective of the initiative is to bring the rural women SHGs – Self Help Groups under one platform. This is to help them show – case their skills, sell their products and build linkages with buyers.
- Through the initiative the women will get exposure to understand the demand of urban customers.
- During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business to Business marketing will be organised to educate the rural self-help groups and craftsmen.
- The Mela is being organized by the CAPART – Council for Advancement of People’s action and rural Technology, the marketing arm of the ministry of rural development.
By kameshwar shukla
Reference: http://newsonair.com/Main-News-Details.aspx?id=410714