Question : Which organisations have recently come together to promote equal gender representation in advertising in india ?
(a) IAA India & UNICEF
(b) UNICEF & BBC
(c) International Broadcasting Association & Indian Broadcasting Association
(d) None of the above
Answer (a)
Related facts
- UNICEF and India Chapter of International Advertising Association (IAA) have recently(October 2020) entered into a partnership to support research on gender representation in advertisements in India based on evidence and real-time validation.
- The partnership is aimed at supporting research on gender representation in advertisements in India.
- This research would based on evidence and real-time validation.
- The research will ascertain the level of gender stereotyping found in Indian advertisements and will create a baseline to measure change as well as initiate dialogue with advertising professionals and content creators.
- In a statement, UNICEF said this is based on the understanding that marketing plays a powerful role in shaping gender roles and perceptions, and advertising is an important tool that can influence women’s and girls’ empowerment.
- IAA will identify the most viewed 1,000 TV and Digital advertisements in India in 2019, provide technical insights and recommendations to the study, and help disseminate the findings to the advertising industry to advocate for more responsible and gender empowering advertising policies and practices, it said.
By — Pankaj Pandey.
Link:
https://www.devdiscourse.com/article/science-environment/1248657-iaa-india-chapter-unicef-partner-to-promote-equal-gender-representation-in-advertising
https://brandequity.economictimes.indiatimes.com/news/advertising/iaa-india-chapter-and-unicef-partner-to-promote-gender-equality-in-advertising/78621311
https://www.businessinsider.in/advertising/ad-agencies/news/iaa-india-and-unicef-come-together-to-promote-equal-gender-representation-in-advertising/articleshow/78612979.cms