Question: Which company has appointed actress Priyanka Chopra as brand ambassador for B-Fizz?
(a)Nestle India Limited
(b)ITC Limited
(c)Parle Agro
(d)Britannia Industries
Answer (c)
Related facts
- Parle Agro is an FMCG(Fast Moving Consumer Goods) company.
It has appointed actress Priyanka Chopra as brand ambassador for B-Fizz. - B-Fizz is a new malt flavoured fruit juice-based drink set to provide a new drinking experience of consumers.
- The brand has roped in mega-star, Priyanka Chopra Jonas as the national brand ambassador to maximize reach and awareness of the new launch while Jr. NTR has been roped in as the brand ambassador for Southern India.
FMCG sector
- It is the fourth largest sector in the Indian economy and is expected to grow nine to ten percent in the year 2020.
- It is estimated that forty percent of all FMCG consumption in India will be made online by 2020.
- The Goods and Services Tax (GST) is beneficial for the FMCG industry as many of the FMCG products such as soap, toothpaste and hair oil now come under the 18% tax bracket against the previous rate of 23–24%. Also, GST on food products and hygiene products have been reduced to 0–5% and 12–18% respectively. (As on October 2020)
By — Pankaj Pandey.
Link:
https://www.parleagro.com/uploads/images/0601415f9271c5bfc3e