Mobile app to promote breastfeeding launched

Mobile app to promote breastfeeding launched

Question: Which of the following ministry has launched mobile application to promote breastfeeding?
(a) Ministry of Women and Child Development
(b) Ministry of Tribal Affairs
(c) Ministry of Social Justice and Empowerment
(d) Ministry of Health and Family Welfare
Ans: (b)
Related facts:

  • On 2 December 2016 a mobile application to promote breastfeeding and keep a tab on “inappropriate” promotion of baby food items was launched by Tribal Affairs Minister Jual Oram.
  • The first of its kind app on breastfeeding protection called ‘Stanpan Suraksha,’ developed by Breastfeeding Promotion Network of India (BPNI).
  • It has a baby food promotion reporting mechanism where any person can click a photograph of inappropriate promotion around them of baby food and related equipment and send it to BPNI through the app.
  • BPNI will further document and analyse the reports and follow up with required action.
  • This feature will empower people to keep check on the baby food industry.

Reference:
http://www.ptinews.com/news/8143228_Mobile-app-to-promote-breastfeeding-launched.html
http://www.business-standard.com/article/news-ani/app-launched-to-protect-breastfeeding-monitor-violations-of-the-ims-act-116120300212_1.html