Question- Which state has won two gold awards of Pacific Asia Travel Association (PATA)?
(a)Kerala
(b)Himachal Pradesh
(c)Tamil Nadu
(d)Sikkim
Answer- (a)
Related facts–
- Kerala tourism has won two gold awards of Pacific Asia Travel Association (PATA) ,one for its ‘Yalla kerala’ travel advertisement print media campaign in the gulf countries and second for an innovative poster for kochi-muziris biennale.
- The awards were presented at a function in langkawi during PATA Travel Mart 2018.
- Yalla kerala campaign triggered a lot of interest for God’s own country as a tourism destination in the Gulf countries by showcasing the state’s greenery and backwaters.
- The life inspired poster featured a colourful boat and fishermen.
About PATA awards–
- The Pacific Asia Travel Association(PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.
- The awards supported and sponsored by the Macao government tourism office (MGTO) since 1995.
- The Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.
- These awards are presented in recognition of the achievements of 25 different organizations and individuals each year.
References-
https://en.wikipedia.org/wiki/Pacific_Asia_Travel_Association