IIHB Survey

IIHB Survey

Question: Which of the following couple, topped in the list of power couples of the Annual Power Couples survey, released by the Indian Institute of Human Brands (IIHB)?
a) Mukesh Ambani -Nita Ambani
b) Deepika Padukone & Ranveer Singh
c) Virat Kohli and his actress wife Anushka Sharma
d) Ranveer -Alia
Answer 🙁 a)
Related Facts:-

  • On 09 December 2021; Annual Power Couples survey released by the Indian Institute of Human Brands (IIHB) in Mumbai.
  • Chairman of Reliance Industries, Mukesh Ambani, and his wife Nita Ambani have topped the list of power couples.
  • The Ambanis of Reliance, Mukesh & Nita, topped the rankings with an impressive 94% score.
  • They were followed by Deepika Padukone & Ranveer Singh (DeepVeer) who scored 86% taking second place.
  • Indian Cricket team captain Virat Kohli and his actress wife Anushka Sharma (popularly together called Virushka) got a 79% score for third place.
  • Ambani power-couple conducted the field on dynamic, successful, innovative, unique, prestigious, progressive, and traditional features.
  • Ranveer Singh and Deepika Padukone were indexed at Number 2 for best on characteristics like fun, charming, distinctive, different, and made for each other.
  • Virat Kohli and Anushka Sharma occupied third place on high quality, outdoorsy, authentic, and best brands.
  • This result was drafted after covering a sample size of 1,362 responses aged between 25-40 years.
  • IIHB incorporated business couples into the list for the first time this year.
  • Rankings of other couples from the corporate world, in IIHB list of 2021-
  • Infosys founder Narayana Murthy & Sudha Murthy at 10th
  • Adar and Natasha Poonawala (Head of Serum Institute) at 11th
  • Azim and Yasmeen Premji (Head of Wipro) at 16th
  • Anand and Anuradha Mahindra (Head of Mahindra Group) at 19th
  • Kumar Mangalam and Neerja Birla (Head of Aditya Birla Group) at 20th

Links:-
https://www.thehindubusinessline.com/news/mukesh-and-nita-ambani-top-iihbs-power-couples-survey/article37908197.ece
https://brandequity.economictimes.indiatimes.com/news/research/mukesh-and-nita-ambani-top-iihbs-power-couples-survey/88173058