Question: Consider the following statement regarding ICMR new branding guidelines:
1. ICMR will be written in Devnagari script only.
2. ICMR, the apex body for Health Research in India, is 107 year old.
Choose the correct of the following:
(a) 1 only
(b) 2 only
(c) Both 1 and 2
(d) Neither 1 nor 2
Answer: (b)
Related facts:
- The Indian Council of Medical Research (ICMR), has released its new logo and branding guidelines; involving script along the exterior of the existing Logo. Along with ICMR headquarters all its institutes will have a similar brand identity change.
- New logo of this 107 year old institution’s will now have a dot and the Devnagari script. In the new round and softer lettering depicts care and solidarity with science, and the straight line is for strength, professionalism and efficiency. The institution has tried multiple evolutions their logo.
- The Indian Council of Medical Research (ICMR), New Delhi, is the apex body in India for the formulation, coordination and promotion of biomedical research, is one of the oldest medical research bodies in the world. ICMR has 26 institutes and regional medical research centers, laboratories and field stations across India.
By Ramayan Upadhyay
Links:
https://www.icmr.nic.in/sites/default/files/press_realease_files/Press_Release_0.pdf
https://www.thehindu.com/news/cities/Delhi/icmr-unveils-branding-guidelines/article25511323.ece
https://www.business-standard.com/article/pti-stories/icmr-unveils-new-logo-118111501241_1.html