Question: According to the rankings released by Duff & Phelps recently, who amongst the following is the most expensive celebrity brands in the country?
(a) Shahrukh Khan
(b) Salman Khan
(c) Mahendra Singh Dhoni
(d) Virat Kohli
Answer: (d)
Related Facts:
- On December 20th, 2017, Duff & Phelps released the country’s most expensive celebrity brand Ranking.
- According to the ranking, out of the top 10 celebrity brands in the country 9 are from acting / film segments and only 1 cricketer is included.
- According to this, Indian cricket captain Virat Kohli is the most expensive celebrity brand in the country.
- His brand value is estimated to be 144 million dollars.
- Famous Bollywood actor Shahrukh Khan (brand value Rs 106 crore) and actress Deepika Padukone (brand value $ 93 million) are in second and third place respectively.
- After this Akshay Kumar, Ranveer Singh, Salman Khan, Hrithik Roshan, Amitabh Bachchan, Alia Bhatt and Varun Dhawan have 4th, 5th, 6th, 7th,8th, 9th and 10th position respectively.
Reference:
https://www.duffandphelps.com/assets/pdfs/publications/valuation/celebrity-brand-valuation-2017.pdf
https://www.duffandphelps.com/insights/publications/valuation/celebrity-brand-valuation-2017