Question : What is ‘Navigating the New Normal’ ?
(a) a campaign of Covid-safe behaviours
(b) a campaign against corruption
(c) a campaign against anty nationalism
(d) None of the above
Answer : (a)
Related facts
Context
- NITI Aayog, in partnership with Bill andMelinda Gates Foundation (BMGF), Centre for Social and Behavioural Change (CSBC), Ashoka University, and the Ministries of Health and WCD, today (25th June,2020) launcheda behaviour change campaign called ‘Navigating the New Normal’.
Two parts campaig
- Developed under the guidance of Empowered Group 6, constituted by the Government of India and chaired by CEO, NITI Aayog, the campaignhas two parts —
- a web portal, http://www.covidthenewnormal.com/, containing resources informed by behavioural science and the use of nudge and social norms theory, related to Covid-safe behavioural norms during the ongoing Unlock phase.
- A Focused Mask-Wearing Campaign
Media will be utilised in establishing the correct way to wear masks.
Other countries example
- Undoubtedly, this simple measure has made a big difference in the fight against Covid-19. Countries such as Japan and South Korea have made ‘mask-wearing’ a socially accepted norm.
By — Pankaj Pandey