Question: Which of the following automobile manufacturing company has appointed Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit?
(a) Tata Motors
(b) Honda
(c) Maruti Suzuki
(d) None of the above
Ans: (a)
Related facts:
- On 27 December 2016 Tata Motors, the country’s largest automotive player and among the top 10 truck and bus manufacturers globally, announced the appointment of Bollywood film star Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit.
- Besides products and solutions, he will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.
- Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017.
- Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16
- Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia.