Question: Which of the following company in India recently launched an On line Portal My e-Haat?
a) TATA
b) HCL
c) Reliance
d) Wipro
Answer: (b)
Related Facts:-
- On 15 August 2021; HCL Foundation, the corporate social responsibility arm of HCL Technologies, launched an online portal, My e-Haat.
- My e-Haat portal by HCL will used to empower artisans and strengthen the value chain of the handicraft sector in the country.
- Currently, more than 30 partners from eight states with over 600 products are listed on the portal.
- It has been speculated that more will be joining from across the country by the end of the year.
- Nidhi Pundhir, director HCL Foundation said in a statement that My E-Haat initiative would be a unique model (A2C) where artisans would connect with the customer directly in the following years.
- She said, the portal will assist in showcasing the ingenuity of skilled artisans from all over the country in front of the globe.
- This effort will result in increased recognition, appreciation and remuneration.
- HCL Foundation hopes to connect with a larger number of artisans and primary producers across the country in the coming years.
- The platform will allow artisans and main producers to conduct their business, by listing and showcasing their merchandise directly to customers.
- It will then minimize the casual intermediaries and the long furnish chains.
- It has been speculated that My e- Haat would assist in bringing the intelligence of knowledgeable craftsmen from across the country to the world.