NXT digital brand platform launched Hits, NXT DIGITAL

Question: NXT Digital brand name HITS platform has been launched by which group?

(a) Reliance Group

(b) Tata Group

(d) Bharti Group

Ans (C)

Related facts:

On 16 September 2015 Corporate Affairs and Ministry of Information & Broadcasting today launched the Head and In The Sky (HITS) digital platform initiative, under the brand name NXT DIGITAL promoted by Hinduja Group.
This would provide viewers access to over 500 television channels of their choice – international, national, regional and local; besides a host of other services like e-applications and TV everywhere.
Customers in Andhra Pradesh, Telangana, Maharashtra, Punjab and Karnataka will now have greater access to channels of their choice with other states soon joining in.
The platform is expected to give a fillip to the Digital India initiative and Make In India mission.
The NXT DIGITAL Broadcast Centre is a state-of-the-art next-generation MPEG-4 facility that has been designed and purpose-built to provide a variety of services to the cable distribution fraternity and their customers all across India.
Through NXT DIGITAL’s uniquely designed and assembled COPE (Cable Operators Premises Equipment), Digitalizing of Indian cities and the space of broadcast distribution would help India register quantum growth.
Head-and-in-the-sky (HITS) platform to distribute a satellite communication. It was introduced in India in November 2009.

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