MoU between SBI and Magicbricks.com

MoU between SBI and Magicbricks.com

Question: Recently State Bank of India has tied up with online classifieds portal magicbricks.com for which of the following purpose?
(a) To conduct joint marketing activities and help rejuvenate the real estate sector.
(b) To provide affordable house for lower income group
(c) To provide digital platform for home buyers
(d) None of the above
Ans: (a)
Related facts:

  • On 30 December 2016; State Bank of India, the country’s largest bank has tied up with online classifieds portal magicbricks.com.
  • MoU was signed to conduct joint marketing activities and help rejuvenate the real estate sector.
  • To start the MOU, SBI and Magicbricks are launching the “Seal the Deal” campaign.
  • Under Seal the Deal, SBI and Magicbricks will be hosting a mega online property show for SBI Approved Projects.
  • This will be the first housing carnival in the industry at this scale.
  • Seal The Deal will showcase SBI Approved Projects on the Magicbricks platform.
  • Magicbricks, a division of Times Internet Limited, a wholly owned subsidiary of Bennett, Coleman & Co. Ltd (The Times Group) is a website.
  • It provides a common platform for property buyers & sellers to locate properties of interest in India, and source information about all property related issues.
  • It should be known that Arundhati Bhattacharya is currently the Chair-Managing director of the State Bank of India.
  • She is the first woman to be the Chairperson of State Bank of India.

Reference:
http://economictimes.indiatimes.com/industry/banking/finance/banking/state-bank-of-india-ties-up-with-magicbricks-com/articleshow/56255709.cms