Question: Recently Hindustan Unilever (HUL) signed an agreement with Mosons Group to acquire its flagship brand Indulekha. Indulekha brand deals in which category of consumer products?
(a) Edible Oil
(b) Hair Oil
(c) Face Cream
(d) Kajal
Ans (b)
Related facts:
- Hindustan Unilever (HUL) on 17 December 2015 announced that it signed an agreement with Mosons Group to acquire its flagship brand Indulekha for 330 crore rupees.
- The proposed acquisition is in line with HUL’s strategic intent to strengthen its leadership position in Personal Care.
- The deal includes the acquisition of the trademarks Indulekha and Vayodha, intellectual property, design and knowhow.
- HUL will pay Mosons Group 300 crore rupees upon closing of the transaction and a deferred consideration of 10 percent on the domestic turnover of the brands each year, payable annually for a five-year period commencing Fiscal Year 2018.
- Indulekha was first launched in 2009 as premium Ayurvedic hair oil.
- The brand has a strong presence across Kerala, Tamil Nadu and Karnataka.
- It is recently launched into Maharashtra.
- It had a turnover of Rs.100 crores in years 2014-15.
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