Question : ICICI Bank has recently announced the launch of India’s first comprehensive banking programme for millennial customers.What is the age group of these customers ?
(a) 18 years to 35 years
(b) 28 years to 55 years
(c) 8 years to 15 years
(d) None of the above
Answer (a)
Related facts
- ICICI Bank has recently(5 November 2020) announced the launch of India’s first comprehensive banking programme for millennial customers.
- The age group of these customers are 18 years to 35 years.
- Inspired by ‘Millennial Network’, the proposition is called ‘ICICI Bank Mine’ and offers an instant savings account, a feature driven iMobile application that offers investment guidance to suit the demand of millennials, curated credit and debit card, instant personal loans & overdrafts, and even an experiential branch with social engagement space.
- ‘ICICI Bank Mine’ also offers investment guidance to customers through a completely user experience focused iMobile application.
key points of Mine
- It is the first-of-its-kind proposition in the industry
- It offers an instant savings account that a millennial can open online and start transacting immediately
- It also provides users access to a new-look mobile app that provides investment guidance
- It is bundled with the country’s first credit card with flexible monthly plans; offers instantaneous personal loan and overdraft facilities
- Even the branch format is different with an experiential engagement area
By — Pankaj Pandey.