{"id":49572,"date":"2018-05-31T13:19:29","date_gmt":"2018-05-31T13:19:29","guid":{"rendered":"https:\/\/www.edristi.in\/?p=49572"},"modified":"2018-07-18T14:02:51","modified_gmt":"2018-07-18T14:02:51","slug":"ad-campaign-for-swachh-bharat","status":"publish","type":"post","link":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/ad-campaign-for-swachh-bharat\/","title":{"rendered":"Ad campaign for Swachh Bharat"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Question: Who recently launched an advertisement campaign for &#8216;Clean India&#8217;?<\/strong><br \/>\n(a) Priyanka Chopra<br \/>\n(b)\u00a0Bhumi Pednekar<br \/>\n(c) Amitabh Bachchan<br \/>\n(d) Akshay Kumar<br \/>\n<strong>Answer: (d)\u00a0<\/strong><strong><br \/>\nRelated Facts:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>On May 27<sup>th<\/sup>, 2018, famous actor Akshay Kumar launched an advertisement campaign for &#8216;Swachh Bharat Mission (Rural)&#8217;.<\/li>\n<li>The campaign was launched at a Collectors Convention for Toilet Technology organized in the capital.<\/li>\n<li>The campaign focuses on promoting the twin pit toilet technology in rural India, and also features actor, Ms Bhumi Pednekar along with Shri Kumar.<\/li>\n<li>The twin pit toilet technology was invented in India and is the most well-suited toilet technology for rural India, and is recommended by Government of India and the World Health Organization. It is scientifically proven that:<\/li>\n<\/ul>\n<ol style=\"text-align: justify;\">\n<li>A pit in a standard twin-pit toilet model fills up in roughly 5 years for a 6-membered family<\/li>\n<li>The waste may then be easily re-directed to the second pit<\/li>\n<li>In 6 months to 1 year, the waste in the filled pit decomposes completely<\/li>\n<li>\u00a0 \u00a0 \u00a0This decomposed waste is safe to handle and rich in NPK (nitrogen, phosphorus, potassium) nutrients which makes it ideal for use in agriculture<\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li>The States are continuously encouraged by the Swachh Bharat Mission (Grameen) to include awareness generation about the above facts as part of their grassroots information, education and communication (IEC) efforts.<\/li>\n<li>The advertisement campaign launched today is an effort, supported by the World Bank, towards encouraging this technology using mass media.<\/li>\n<li>The film can be found on the YouTube channel of the Swachh Bharat Mission (Grameen) (link: tinyurl.com\/sbmgramin).<\/li>\n<li>It will be translated in several regional languages, and the Hindi version will start airing on television channels with immediate effect.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Reference:\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><br \/>\n<a href=\"http:\/\/pib.nic.in\/newsite\/PrintRelease.aspx?relid=179572\" target=\"_blank\" rel=\"noopener\">http:\/\/pib.nic.in\/newsite\/PrintRelease.aspx?relid=179572<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question: Who recently launched an advertisement campaign for &#8216;Clean India&#8217;? (a) Priyanka Chopra (b)\u00a0Bhumi Pednekar (c) Amitabh Bachchan (d) Akshay Kumar Answer: (d)\u00a0 Related Facts: On May 27th, 2018, famous actor Akshay Kumar launched an advertisement campaign for &#8216;Swachh Bharat Mission (Rural)&#8217;. The campaign was launched at a Collectors Convention for Toilet Technology organized in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1153],"tags":[2373],"class_list":["post-49572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oc","tag-operations-campaign"],"_links":{"self":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts\/49572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/comments?post=49572"}],"version-history":[{"count":0,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts\/49572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/media\/49490"}],"wp:attachment":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/media?parent=49572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/categories?post=49572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/tags?post=49572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}