{"id":12546,"date":"2016-06-15T08:15:09","date_gmt":"2016-06-15T08:15:09","guid":{"rendered":"https:\/\/www.edristi.in\/?p=12546"},"modified":"2016-06-15T08:15:09","modified_gmt":"2016-06-15T08:15:09","slug":"new-print-media-advertisement-policy","status":"publish","type":"post","link":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/new-print-media-advertisement-policy\/","title":{"rendered":"New Print Media Advertisement policy"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Question: What is the work of Directorate of Advertising &amp; Visual Publicity (DAVP) ?<\/strong><br \/>\n(a) Advertising on behalf of various Ministries and organisations of Government of India<br \/>\n(b) Framing Advertisement Policy<br \/>\n(c) To limit advertising<br \/>\n(d) None of these<br \/>\n<strong>Ans:(a)<\/strong><br \/>\n<strong>Related facts:<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li>On 10 June 2016, Ministry of Information &amp; Broadcasting has framed a New Print Media Advertisement Policy for Directorate of Advertising &amp; Visual Publicity (DAVP).<\/li>\n<li>The objective to promote transparency and accountability in issuing of advertisements in print media.<\/li>\n<li>DAVP is the nodal agency of the Government of India for advertising on behalf of various<\/li>\n<li>Ministries\/Departments\/PSUs\/Autonomous organizations which are funded by the Government.<\/li>\n<li>For the first time the policy introduces a New Marking System for newspapers to incentivize Newspapers who have better professional standing and get their circulation verified by ABC\/ RNI.<\/li>\n<li>The marking system is based on six objective criterions with different marks allotted to each criterion:<\/li>\n<li>The criterion includes Circulation certified by ABC\/RNI (25 marks),<\/li>\n<li>EPF subscription for employees (20 marks), number of pages (20 marks),<\/li>\n<li>Subscription to wire services of UNI\/PTI\/Hindustan Samachar (15 marks),<\/li>\n<li>Own printing press (10 marks),<\/li>\n<li>Annual subscription payment to PCI (10 marks).<\/li>\n<li>The policy framework includes circulation verification Procedure for empanelment of Newspapers\/Journals with DAVP.<\/li>\n<li>The procedure involves certification by RNI\/ABC if circulation exceeds 45,000 copies per publishing day; for circulation upto 45,000 copies per publishing day certificate from Cost\/Chartered Accountant\/ Statutory Auditor Certificate\/ ABC is mandated.<\/li>\n<li>The policy also stipulates the empanelment procedure for Multi-Editions of a newspaper.<\/li>\n<li>It states that, as per the PRB Act whenever copies of one edition of a newspaper are printed from more than one centre and if the content of newspaper is different they would be treated as different editions<\/li>\n<li>For payment and adjustment of bills, the policy framework mandates that DAVP will release payment of advertisement bills in the name of newspaper\/company account directly through ECS or NEFT.<\/li>\n<li>The policy stipulates that the rate structure for payment against advertisements released by DAVP will be as per recommendations of the Rate Structure Committee.<\/li>\n<li>DAVP would pay a premium of 50% above DAVP rates for colour\/black &amp; white for front page<\/li>\n<li>The policy has classified Newspaper\/Journals into three categories namely Small (&lt;25,000 copies per publishing day), Medium (25,001-75,000 copies per publishing day) and Big (&gt;75,000 copies per publishing day).<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\n<strong>Reference:<\/strong><br \/>\n<a href=\"http:\/\/pib.nic.in\/newsite\/PrintRelease.aspx?relid=146099\" target=\"_blank\">http:\/\/pib.nic.in\/newsite\/PrintRelease.aspx?relid=146099<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question: What is the work of Directorate of Advertising &amp; Visual Publicity (DAVP) ? (a) Advertising on behalf of various Ministries and organisations of Government of India (b) Framing Advertisement Policy (c) To limit advertising (d) None of these Ans:(a) Related facts: On 10 June 2016, Ministry of Information &amp; Broadcasting has framed a New [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1121],"tags":[2344],"class_list":["post-12546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nnews","tag-national"],"_links":{"self":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts\/12546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/comments?post=12546"}],"version-history":[{"count":0,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/posts\/12546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/media\/12478"}],"wp:attachment":[{"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/media?parent=12546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/categories?post=12546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edristi.in\/hi\/%e0%a4%b9%e0%a5%8b%e0%a4%ae\/wp-json\/wp\/v2\/tags?post=12546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}