Question: Where was ‘MICE Roadshow – Meet in India’ Brand and Roadmap for Promotion of India as MICE Destination launched on 25th March 2021?
a) Madhya Pradesh
b) Uttar Pradesh
c) Delhi
d) None of the above
Ans: a
Context
- “MICE Roadshow- Meet in India” Brand and Roadmap for Promotion of India as MICE Destination were launched by Chief Minister of Madhya Pradesh in Khajuraho, Madhya Pradesh on March 25, 2021.
Facts
- This was a joint event of Ministry of Tourism, Government of India in association with Madhya Pradesh Tourism and India Convention Promotion Bureau.
MICE Destination in India
- India is aiming to become a MICE (Meetings, Incentives, Conferences and Exhibitions) destination for world economy which will be revenues to India.
- ‘Chhatrasal Convention Centre at Khajuraho developed under Swadesh Darshan Scheme of Ministry of Tourism was also launched on this occasion.
- On this occasion, the Ministry of Tourism plans to launch its campaign “Meet in India” from Khajuraho, which is one of the identified iconic tourist destinations of the country. Recognizing India’s huge potential as a MICE destination, ‘Meet in India’ will be the distinct sub-brand under ‘Incredible India’ to promote the country as a MICE destination.
- This entire initiative is part of government’s Aatmanirbhar Bharat initiative.
By kameshwar shukla
Reference: https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1707436