New Print Media Advertisement policy

New Print Media Advertisement policy

Question: What is the work of Directorate of Advertising & Visual Publicity (DAVP) ?
(a) Advertising on behalf of various Ministries and organisations of Government of India
(b) Framing Advertisement Policy
(c) To limit advertising
(d) None of these
Ans:(a)
Related facts:

  • On 10 June 2016, Ministry of Information & Broadcasting has framed a New Print Media Advertisement Policy for Directorate of Advertising & Visual Publicity (DAVP).
  • The objective to promote transparency and accountability in issuing of advertisements in print media.
  • DAVP is the nodal agency of the Government of India for advertising on behalf of various
  • Ministries/Departments/PSUs/Autonomous organizations which are funded by the Government.
  • For the first time the policy introduces a New Marking System for newspapers to incentivize Newspapers who have better professional standing and get their circulation verified by ABC/ RNI.
  • The marking system is based on six objective criterions with different marks allotted to each criterion:
  • The criterion includes Circulation certified by ABC/RNI (25 marks),
  • EPF subscription for employees (20 marks), number of pages (20 marks),
  • Subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks),
  • Own printing press (10 marks),
  • Annual subscription payment to PCI (10 marks).
  • The policy framework includes circulation verification Procedure for empanelment of Newspapers/Journals with DAVP.
  • The procedure involves certification by RNI/ABC if circulation exceeds 45,000 copies per publishing day; for circulation upto 45,000 copies per publishing day certificate from Cost/Chartered Accountant/ Statutory Auditor Certificate/ ABC is mandated.
  • The policy also stipulates the empanelment procedure for Multi-Editions of a newspaper.
  • It states that, as per the PRB Act whenever copies of one edition of a newspaper are printed from more than one centre and if the content of newspaper is different they would be treated as different editions
  • For payment and adjustment of bills, the policy framework mandates that DAVP will release payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT.
  • The policy stipulates that the rate structure for payment against advertisements released by DAVP will be as per recommendations of the Rate Structure Committee.
  • DAVP would pay a premium of 50% above DAVP rates for colour/black & white for front page
  • The policy has classified Newspaper/Journals into three categories namely Small (<25,000 copies per publishing day), Medium (25,001-75,000 copies per publishing day) and Big (>75,000 copies per publishing day).

Reference:
http://pib.nic.in/newsite/PrintRelease.aspx?relid=146099