Government inks MoU with NDTV Ethnic Retail Ltd

Government inks MoU with NDTV Ethnic Retail Ltd. to popularize India Handloom products

Question: Recently a Memorandum of Understanding (MoU) has been signed between The Development Commissioner (Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail Ltd. for popularizing-
(a) Khadi products
(b) Handloom products
(c) Products of cottage industry
(d) Dairy products
Ans:(b)
Related facts:

  • On 10 May 2016 a Memorandum of Understanding (MoU) has been signed between The Development Commissioner (Handlooms), Ministry of Textiles, Government of India and NDTV Ethnic Retail Ltd.
  • The MoU was signed for popularizing India Handloom textiles as a fashionable product for youth.
  • The three-year MoU was signed at Udyog Bhawan, New Delhi.
  • The joint endeavour will endorse and launch a project, Indian roots Fashion Accelerator (IFA).
  • Indian roots Fashion Accelerator (IFA) is project by NDTV to support fresh talent and to support new and innovative ventures in fashion industry.
  • Government will support the project with incubation and production support.
  • It may be recalled that the India Handloom Brand was launched by Hon’ble Prime Minister on 7th August, 2015, the first National Handloom Day.
  • Its aim is to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters, besides social and environment compliance.

Reference:
http://pib.nic.in/newsite/mbErel.aspx?relid=145288
http://netindian.in/news/2016/05/12/00037948/govt-signs-mou-ndtv-ethnic-retail-popularize-handloom-products
http://pib.nic.in/newsite/erelease.aspx