Amazon beats Apple and Google to become the world’s most valuable brand

Question: Which company has overtaken Apple and Google to become the world’s most valuable brand as per BrandZ Top 100 Most Valuable Global Brand ranking 2019?
(a) Microsoft
(b) Amazon
(c) Wal-Mart
(d) AT & T
Answer: (b)
Related facts:

  • Amazon has overtaken Google and Apple to become the world’s most valuable brand at $315.5 billion, according to BrandZ Top 100 Most Valuable Global Brand ranking 2019 compiled by WPP research agency Kantar and released on 11th June 2019.
  • Apple comes second, valued at $309.5 billion, whereas Google is in third place, at $309 billion.
  • Google and Apple had spent a combined 12 years at the top of the list, with Google taking the top spot in 2018.
  • Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth.
  • The Seattle-based retail behemoth (Amazon) was founded by Jeff Bezos in his garage in 1994.

Links:
https://www.cnbc.com/2019/06/11/amazon-beats-apple-and-google-to-become-the-worlds-most-valuable-brand.html
https://www.telegraph.co.uk/technology/2019/06/11/amazon-overtook-google-apple-become-worlds-valuable-brand/
https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html
https://www.businesstoday.in/technology/news/amazon-seizes-top-spot-from-google-to-become-world-most-valuable-brand/story/355125.html

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