Ad campaign for Swachh Bharat

Question: Who recently launched an advertisement campaign for ‘Clean India’?
(a) Priyanka Chopra
(b) Bhumi Pednekar
(c) Amitabh Bachchan
(d) Akshay Kumar
Answer: (d) 
Related Facts:

  • On May 27th, 2018, famous actor Akshay Kumar launched an advertisement campaign for ‘Swachh Bharat Mission (Rural)’.
  • The campaign was launched at a Collectors Convention for Toilet Technology organized in the capital.
  • The campaign focuses on promoting the twin pit toilet technology in rural India, and also features actor, Ms Bhumi Pednekar along with Shri Kumar.
  • The twin pit toilet technology was invented in India and is the most well-suited toilet technology for rural India, and is recommended by Government of India and the World Health Organization. It is scientifically proven that:
  1. A pit in a standard twin-pit toilet model fills up in roughly 5 years for a 6-membered family
  2. The waste may then be easily re-directed to the second pit
  3. In 6 months to 1 year, the waste in the filled pit decomposes completely
  4.      This decomposed waste is safe to handle and rich in NPK (nitrogen, phosphorus, potassium) nutrients which makes it ideal for use in agriculture
  • The States are continuously encouraged by the Swachh Bharat Mission (Grameen) to include awareness generation about the above facts as part of their grassroots information, education and communication (IEC) efforts.
  • The advertisement campaign launched today is an effort, supported by the World Bank, towards encouraging this technology using mass media.
  • The film can be found on the YouTube channel of the Swachh Bharat Mission (Grameen) (link:
  • It will be translated in several regional languages, and the Hindi version will start airing on television channels with immediate effect.


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