“MyAgriGuru” app

Mahindra Agri launches digital platform MyAgriGuru for farmers

Question: Which of the following company has launched ‘MyAgriGuru’, an advisory platform for farmers that has been introduced as a mobile app?
(a) IFFCO
(b) Wipro Agri Solutions Ltd.
(c) Mahindra Agri Solutions Ltd
(d) Infosys
Ans: (c)
Related facts:

  • On 24 February 2017; Mahindra Agri Solutions Ltd (MASL) announced the launch of ‘MyAgriGuru’, an advisory platform for farmers that has been introduced as a mobile app.
  • Mahindra Agri Solutions Ltd (MASL) is a wholly-owned subsidiary of Mahindra & Mahindra
  • MyAgriGuru is a 24×7 advisory platform for farmers.
  • The newly launched app is available across India in Hindi and English for easy and convenient accessibility to farmers.
  • Soon it will be launched in Gujarati, Marathi and other regional languages.
  • It will empower farmers to compare prices and seek the best across states.
  • Mahindra is working with Indian Meteorological Department (IMD) to source weather forecast for a five-day period, in order to ensure that that crucial farming activities are aligned with the climatic conditions.
  • It has also associated with Commodity Exchange – NCDEX in order to share real-time prices of various mandis across the country.

Reference:
http://indiatoday.intoday.in/story/mahindra-agri-launches-digital-platform-myagriguru-for-farmers/1/890762.html
http://economictimes.indiatimes.com/tech/software/mahindra-agri-launches-digital-platform-myagriguru-for-farmers/articleshow/57330670.cms

2 thoughts on ““MyAgriGuru” app”

  1. I am a farmer from Yamunanagar district in Haryana. Currently I grow wheat, paddy and sugarcane.
    I would like to switch to other items which need less water. How should I identify what to grow and how much time will it take to switch while generating revenue.
    I have no one who can help or advise.

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